It's more than a logo.
a solid identity.
Keep it consistent.
Branding causes a lot of confusion, even for larger businesses.
Firstly: a brand is not a logo. It’s part of the brand, but not the brand itself.
The brand is the whole identity your business communicates with others. This is a collection of things, and probably why it’s quite hard to define.
As a minimum, your business should have a set of well thought-out branding assets that have been purposefully and consistently created with your end-users in mind. We can create this for you if you need. And we need it before starting any website project.
Some things to consider: